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Case Histories
Government
Strategy: Riverscape development opened last year in the greater Dayton area. Five Rivers Metro Park system is part of this development and includes Mad River, Wolf Creek, Still Water, Great Miami River and Twin Creek. Spectacular water shows are used to draw guests to the parks. Interactive water fountains along the river allow for great fun for children and adults and draw thousands of visitors. The organizing committee puts the Riverscape logo on all products used to promote the development. Patches made by EMT were used on all employees' uniforms. Religion
Retail
Strategy: Neiman Marcus Christmas Parade is a nationally televised yearly event made possible by many volunteers. Pins are presented to each volunteer as appreciation gifts as well as incentive for the next year's participation. Each year a different theme is used to keep this promotion effective and interesting and this strategy has proven successful. Now these pins have become collectors' pieces and volunteers wear them to subsequent parades. Self Promotion
Strategy: Ramik Enterprises distributorship works with many SWAT teams providing awards for team competitions worldwide. Ramik attends Award and Trophy trade shows displaying EMT's products and attracts 4-5 new teams each show. This strategy helped the distributor become very successful and enabled him to sell over 5,000 pieces of generic coins at various trade shows. Self Promotion
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