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Case Histories
Government
Strategy: Riverscape development opened in the greater Dayton area. Five Rivers Metro Park system is part of this development and includes Mad River, Wolf Creek, Still Water, Great Miami River and Twin Creek. Spectacular water shows are used to draw guests to the parks. Interactive water fountains along the river allow for great fun for children and adults and draw thousands of visitors. The organizing committee puts the Riverscape logo on all products used to promote the development. Patches made by EMT were used on all employees' uniforms. Religion
Strategy: Mississippi Baptist Convention does a lot of missionary work around the world. A pin is designed for each country's missionary visit including Ukraine, Honduras & Venezuela to name a few. Newly converted Christians receive pins as Retail
Strategy: Neiman Marcus Christmas Parade is a nationally televised yearly event made possible by many volunteers. Pins are presented to each volunteer as appreciation gifts as well as incentive for the next year's participation. Each year a different theme is used to keep this promotion effective and interesting and this strategy has proven successful. Now these pins have become collectors' pieces and volunteers wear them to subsequent parades. Self Promotion
Strategy: Ramik Enterprises distributorship works with many SWAT teams providing awards for team competitions worldwide. Ramik attends Award and Trophy trade shows displaying EMT's products and attracts 4-5 new teams each show. This strategy helped the distributor become very successful and enabled him to sell over 5,000 pieces of generic coins at various trade shows. Self Promotion Strategy: Kansas City professional indoor soccer team had its name changed from Attack to Comets. 5,000 lapel pins with team's new emblem were ordered as a giveaway to all the fans on the opening night of the new season. This promotion and the Comets' victory assured remembrance of the team's new name and logo.
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